It’s Wednesday night and you’re watching Stranger Things on Netflix after a long 12-hour day at the office. Eleven just stole a few boxes of Eggos from a liquor store and suddenly, you have a craving for waffles. A quick inspection of the freezer shows you have no waffles. You turn to your voice-activated device and say,
“Hey Google, can you place an order for a box of Eggos?”
Google: “Ok, here’s something from Smart and Final on Google Express. I’ve got a Chocolatey Chip Banana waffle, 10.5-ounce box for $2.50. Would you like me to add it to your cart?”
And just like that, you ordered Eggos!
Voice-activated devices are taking over the world…sort of
Voice might not be taking over the world entirely, but it is taking over households. Voice-activated devices, such as Amazon Alexa and Google Home have become an essential piece of furniture in many homes. Aside from staying on top of your to-do list, voice-activated devices allow you to control the electronics in your home (TV, lights, locks, etc), act as a speaker to play music and even place orders for groceries.
One in six Americans owns a voice-activated device in their home, with Amazon Alexa leading the way, according to research.
Voice assistants are pushing to dominate the retail market. Interestingly, a survey by CapGemini (5,000 consumers in the U.S., France, and Germany) revealed that “40 percent of consumers plan to use voice assistants as a substitute for apps or mobile sites within the next three years.”
“Last year, voice commerce accounted for $2 billion in sales in the U.S. alone, and OC&C Strategy Consultants estimates that number will grow to $40 billion in the U.S. by 2022,” according to Forbes.