The holiday season is the perfect opportunity to create memorable, inspiring shopping experiences online and in-store. The holidays bring an increase in store traffic, but consumers are still eager to shuffle through the doors and crowds of department stores and malls for a retail holiday experience.
A recent survey by Bazaarvoice reported that “42 percent of holiday shoppers said they brave the crowds and shop in-store because they enjoy the festive ambiance, and 32 percent consider special holiday activities, such as visiting Santa or ice skating, important to the in-store shopping experience.”
Let’s take a look at what some retailers are doing to engage with their customers during this holiday season.
Experiential retail brings more customers during the holidays
Rather than only selling products, Target is selling ideas and experiences to lure shoppers in for the holiday season. With the closing of Toys “R” Us stores, Target is taking over the toy department. The department store is planning 25,000 hours of holiday play time and events, including inviting children to test out and play with toys and meet and greet with characters from popular children’s television shows. They’ve reimagined toy departments in more than 100 remodeled stores with new toy experiences, new department layouts, oversized displays of popular brands and characters, and interactive play experiences.