[Internet Retailer / December 6, 2018] When enterprise-sized online retailers say they are held back by technology, they are often referring to the architectural constraints of their site. It’s unfortunate that our digital commerce community finds it normal to say this—that it has become acceptable to be hindered by the capabilities of your technology.
The architectural evolution of digital commerce platforms has been unhurried since the emergence of the big players: Oracle, IBM, and Salesforce. You got what the platforms offered, or faced significant development to customize them to your business. Many require certified developers to manage them, forcing investment in maintenance often instead of innovation. When I was on the retailer side, our global team used familiar systems but often struggled to wow online customers due to the friction of a 10-year-old platform, on top of the slow-moving, limited innovations.
Many companies look to resolve this friction and lack of innovation by traditional platforms with a microservices platform. If a microservices approach to tech stacks sounds familiar, it isn’t new thanks to names like Amazon and Best Buy talking about it. But how a microservices-based architecture supports e-commerce businesses isn’t as widely known.