Weekly Roundup: In-Store Technology and BlackBerry Partnerships

Active beacon technology expected to rise

By the end of 2018, 4.5 million beacons will be active in retail stores, according to Business Insider. Small devices, such as beacons, are the fastest growing piece of in-store technology with 3.5 million currently active by retailers today.

In a recent report by BI Intelligence, half of the top 100 retailers in the U.S. are expected to have beacons installed in one-third of their store locations by the end of 2015.

UGG opens first technology driven store

As one of their second “innovation labs,” UGGs recently opened a technology driven store in Washington, D.C. to test their latest omni-channels models. UGG is supplying associates iPads to assist customers in stores, answer product questions, and complete transactions.

BlackBerry partners with Samsung

Blackberry recently announced their partnership with Samsung Electronics Co and other high tech companies to expand and enhance mobile security and solutions. Beginning early 2015, BlackBerry and Samsung will offer a “highly secure mobility solution” for Samsung’s Android devices.

Additionally, BlackBerry will release the Classic smartphone, which is similar to the BlackBerry Bold, on December 17 in New York, Frankfurt, and Singapore and will launch in markets immediately.


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