Cyber Monday Mobile Revenue Up 76 Percent From 2013

Mobile Marketing Magazine — Mobile shopping revenues in the US were 76 percent higher on ‘Cyber Monday’ this year than the same day in 2013. This actually outpaced page views – up 51 percent – as the average order value grew.

Toys-R-Us-300x236That’s according to a report from eCommerce firm Skava, based on 250m page views on the sites and apps of its clients, including Gap, Staples and Toys”R”Us.

Black Friday, meanwhile, only saw a 27 percent growth in views, but still managed faster growth in revenues, up 83 percent. This was driven by a six percent year-on-year rise in conversion rate on the Friday, while Monday’s rate remained static.

The biggest growth in transaction and revenue came on Thanksgiving – up 99 percent and 114 percent respectively. Without any absolute figures, however, it seems likely that this is because the day’s trade grew from a significantly lower base.

The mobile web is increasingly dominant for online shopping – over this period, apps accounted for just four percent of sales, compared to seven percent a year earlier.

The role of Google Adwords has also grown significantly, accounting for 10 percent of traffic (compared to two per cent in 2013) and 14 percent of revenue (compared to three percent).

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