Starbucks testing mobile ordering and payment
What would loyal Starbucks customer love more than their rewards and frappucinos? To place an order on their mobile device and pay before entering a local Starbucks Coffee shop. According to Yahoo! Tech, seven million purchases out of 47 million transactions each week are made with the Starbucks mobile application. Currently, loyalty reward members can use the Starbucks app to pay for their order in-store at the register. Starbucks is now looking to streamline the process of mobile payments using their app even further. The new feature is called “Mobile Order & Pay.”
According to Mashable, this feature is now launched in Portland, Oregon and will begin expanding to other cities next year.
Shoppers want to use mobile pay while holiday shopping
During this holiday season, 56% of shoppers want to use mobile payment methods when shopping according to a study by Retale. The study shows that 36% of respondents have previously used a mobile device to pay for an item in a brick and mortar store. Meanwhile 57% said, ”retailers should offer some kind of mobile payment option in-store.”
Mobile payments such as Apple Pay, Google Wallet, and PayPal are convenient for shoppers in and out of store. The survey also showed that more than a third (68%) of shoppers would be comfortable using in-store mobile payments for items $50 or less.
Wearable technology is taking things a bit further. Now, an infant’s sleeping habits can be tracked with a new set of wearable devices. This new concept gathers data such as positioning of babies when they’re sleeping (on their back, side, or stomachs), their breathing rates, temperature, room temperature, and blood-oxygen levels and heart rates.
These new devices and wearables such as the MonBaby and the Mimo allows parents to track and gather this type of data from their mobile devices.
Watch the video below by The New York Times on “The Connected Baby”
Black Friday and Cyber Monday numbers
For Skava clients, mobile revenue increased 83% on Black Friday and 114% on Thanksgiving Day. Sales peaked around 9 p.m. Eastern time on Thanksgiving Day and 11 a.m. Eastern time on Black Friday. According to comScore reports, online retail sales were up 32% on Thanksgiving Day and 26% on Friday.
On Cyber Monday, mobile shopping revenues in the US were 76% higher than last year according to our reports. This outpaced page views by 51% as the average order value increased.