Happy New Year! We’re seeing a lot of mobile commerce predictions and trends coming up for the year.
Macy’s named 2014 Retail Mobile of the Year
Congratulations to Macy’s for being named 2014 Mobile Retailer of the Year! According to Mobile Commerce Daily, “the Mobile Retailer of the Year is the most prestigious honor for smart, strategic and creative use of the mobile medium by a retailer. EBay won in 2009, Sears took top prize in 2011, Walmart received the honor in 2012 and Target came out on top in 2010 and 2013.”
Macy’s marketing campaigns such as gift guides are built on Skava’s mobile commerce technology.
Macy’s is the epitome of sophisticated omni-channel experiences. The leading retailer provides personalized shopping experiences, embraces beacon technology, builds interactive digital catalogs, connects with consumers and encourages social sharing, and succeeds in mobile payments.
Mobile payments to increase 1,000%
Deloitte report predicts mobile payments will increase by more than 1,000% globally this year.
“This year, about 10 percent of the base of smartphones worldwide will be used to make an in-store payment at least once a month, compared to less than half a percent (led by early adopters in Japan) of about 450 million smartphones in mid-2014,” Tech Week Europe reports.
Deloitte Global predicts “2015 will be the first year that all mainstream mobile requirements will be addressed, making smartphone payment options easier, with user friendly security in place.”
Sorry techies, Google may no longer sell Google Glass
While many consumers thought to believe that Google Glass was not stylish, others agreed that it did have advanced technology features. Unfortunately, Google is suspending the sale of Google Glass.
According to Business Insider, the Google Glass team will focus on “future versions of Glass” and see whether the product can be reborn. Google is committed to developing a newer, proper version that consumers will love.
U.S retailers are closing its stores in Canada
Many U.S. retail giants are not seeing profitable outcomes in Canada. Target, Sears, Best Buy, and Big Lots have or had been unsuccessful in the Canadian retail market and have closed down their stores.
According to CNN Money, Wal-Mart and Lowe’s have both reported successful results in Canada in recent years despite facing tough competition from Canadian home improvement retailer Rona. In addition to Wal-Mart and Lowe’s, Costco and Apple are a big hit.