NG Retail Summit: Innovating Online and Offline Shopping Experiences

This year, the NG Retail Summit addressed key challenges focused on utilizing future technology innovations in retail.

CEWZl5JWAAAWvHbCIOs, CMOs, and senior level retail executives came together for two and a half days of exclusive networking, panel discussions, one-on-one meeting opportunities, and keynote presentations at NG Retail Summit US in Miami.

“Understanding the agile connected business in the 21stcentury and beyond” was the overarching theme at NG Retail this year focusing on three key challenges: organizational innovation, innovations with in-store experience, and the connected store.

Collaborative sessions and workshops included topics on new channel format challenges, increased personalization, brand experience, wearable wallets, and an increasing demand on ecommerce.

Kevin Lyons, senior vice president and general manager of ecommerce of hhgregg, presented a keynote speech on “Digital Strategy: A Retailers’ Journey Through the Lens of a Customer.” During his presentation, Lyons explored how the digital role is disrupting traditional retail, what this means to consumers, and what retailers must do to develop a smart digital strategy.

Paul Elliott, Rosetta’s Executive Vice President of Marketing and Innovation took the stage with a keynote session “Retail: A Race to the Bottom.” Elliott presented on the increasing role of digital and how retailers must deliver personalized and relevant experiences to their consumers.

Other keynote speakers included CEO Tim Vanderhook and COO Chris Vanderhook from Viant presented on “The CMO Dilemma” addressing key challenges in today’s advertising market such as, cross device attribution, people-based targeting, connecting offline and online activity and purchases, viewability and quality.

Roundtable sessions included moderators Wade Allen from Brinker International, John Osborne from Kroger, and Kelly Tackett from Planet Retail.

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