etailcoreLIVE: Creating a True Omni-Channel Approach

A two-day event of high level breakout sessions, hard-hitting debates on retail, and inspirational keynotes at etailcoreLIVE.

Executives, directors, and chiefs of all sectors of retail came together at etailcoreLIVE in New York last week to network, connect, learn, and debate about digital retail innovation.

CE-rkIXUkAAgwsgThe four key themes, digital marketing, mobile, international, and omni-channel enabled a 360 degree vision to educate retailers on creating a true omni-channel, unified approach.

Under each theme, attendees gained insight on digital and social marketing tools for customer engagement, mobile strategies to increase conversion, challenges to international retail hotspots, and aligning the omni-channel experience.

Peter Gold, CMO of Market America and Shop.com presented the welcome address (and closing address) followed by two keynotes by Marshall Porter, SVP & GM, International of Gilt and Mike Effle, President and GM of 11 Main, Alibaba.

Mary Beech, SVP & CMO of Kate Spade presented a keynote on the future of omni-channel and Scott Hilton, Chief Revenue Officer of Jet.com presented his keynote on “empowering retailers in the next generation of ecommerce.”

Roundtable debate sessions and workshops with VP’s and directors from Expedia, Toys”R”Us, Calvin Klein, Macy’s, Coach, Inc., Computop, and many more lead the discussions including topics on email marketing, online pick-up or same day delivery, omni-channel strategies that work and increase sales, and growing your brand globally.

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