Top 5 Black Friday Digital Experiences Every Retailer Needs

Macys_BlackFriday1114The most stressful and exciting shopping event is upon us. Black Friday is no longer a single day promotional event. Gone are the days of shoppers hitting the retail stores the day after Thanksgiving for the best deals and promotions on apparel, electronics and more.

Now, retail promotions are starting early to get the most out of the holiday event and some of these deals can be accessed from mobile and desktop sites and apps.

But how do you get shoppers to even stay engaged on your digital experiences throughout this busy event. We compiled the top 5 digital experiences that customers demand during Black Friday.

1. Flash Sales
A recommendation from last year, flash sales are still beneficial to your mobile or desktop site during Black Friday. While sites like Hautelook and Gilt are successful flash sale sites, flash sales during Black Friday can capture the shopper’s attention even further and away from your competitors.  Incentivize shoppers with deals every hour and allow deals to automatically update without refreshing the page. For a more effective experience, build a flash sale centric landing page to allow shoppers to share the link with others and making it easier to find these limited time deals.

2. Gift Finders and Holiday Catalogs
When trying to find the perfect product during Black Friday, high quality images and accurate product information are what influence shoppers to browse and buy. We know shoppers want to find the best deals as quickly and efficiently as possible especially for the holidays. Gift finders and holiday catalogs help shoppers make their buying decisions quickly. You will also gain a better understanding of their behavior, which you can use to then deliver targeted content and promotions after Black Friday.

3. Wishlist
Enable your shoppers to create a wishlist for the holidays on mobile and desktop before Black Friday deals begin. This will allow your customers to keep track of all items and receive notifications when items go on sale. With wishlists, you can enable your customers to share their wishlists with friends and family via social networks.

4. Mobile Merchandised Pages
Mobile merchandising pages provide a quick path to products on your mobile website. Create holiday specific home and category pages for your mobile site to allow on the go holiday shoppers to quickly access promotions. With mobile merchandising pages, you’re simplifying your customers holiday shopping experience and as a result will improve conversions.

5. Deal Centric App
Dedicate your mobile app to holiday season deals and events to continuously remind your loyal customers about Black Friday promotions. This will also simplify the process of finding deals and purchase instantly. Within the app, allow your shoppers to share coupons and promotions with friends and family for further awareness and engagement.

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