Are store associates providing the right service to in-store shoppers?

Connected consumers expect store associates to be digitally connected and embrace in-store technologies. Shoppers constantly use their mobile devices in-store to research products, find better deals, and even make a purchase from your competitor. As a retailer, you want to keep your shoppers in-store and engaged throughout the entire shopping journey. And you must digitize your store associates with apps so they can deliver the best and most helpful shopping experience.

This infographic explains what shoppers are doing in-store today, the experience they want, and how store associates really feel about the customer service they’re currently providing.

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