If you missed Skava CEO and Co-Founder Arish Ali’s keynote on mobile personalization at Mobile Shopping Summit in Palm Springs this week, don’t worry, we’ve got you covered.
Personalization is a must have experience demanded by shoppers whether it’s online or offline. Today’s customers are not shopping traditionally but do spend a lot of time researching your competitors to find the very best value.
In his keynote “The Next Generation of Personalization: What It Really Means to Personalize the Mobile Experience,” Arish explained that “the real purpose of mobile personalization is to actually reduce the amount of time people spend on your mobile site.” Your customers aren’t looking to browse hours on end to find your products or services on mobile. But, a very tailored mobile experience using the right data from multiple sources, tracking your customer’s behavior, and relevant content will engage your mobile customers and as a result, increase brand loyalty and conversions.
In his presentation, Arish outlines the top 3 tips to personalize mobile and what you really need to consider.
Tell us about your success or challenges in personalizing the mobile experience?