Whether it be in-store or online, checkout is the most vital concern for shoppers. Every shopper wants a seamless checkout experience. eMarketer summarizes a PwC survey on which in-store technologies enhance the shopping experience.
By contrast, when PwC asked the same question of US retailers, only 28% said that enhancing ease of checkout would be an important use of in-store technology.
Retailers believed technology that helped shoppers check stock in other stores or online would be most useful, with 36% selecting it. That made it 6 percentage points more popular among retailers than among internet users.
Internet users, meanwhile, would rather have real-time personalized offers fed to them as they entered the store—which also came in at No. 2 among retailers.