The numbers prove it all. Black Friday still remains the biggest holiday sales event of the year and has more prominence than ever before. This year, Black Friday broke online sales record with over $3 billion, compared to over $1 billion last year. Meanwhile, Cyber Monday breaks record with over $3 billion. At Skava, we analyze and dive deep into our data to see how customers are shopping during the most popular sales event of the year.
Check out the infographic below as we continue to explore popular trends during Thanksgiving weekend, the total number of online sales by day, and popular peak times.