Author Archives: Jocelyn Newton

Top 4 characteristics to look for in an ecommerce platform

“Quality is not what happens when what you do matches your intentions. It is what happens when what you do matches your customers’ expectations.”  – Guaspari When selecting an ecommerce platform, it’s important to select a platform that will allow … Continue reading

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Predictions for 2018

As new technologies emerge and mature over time, these technologies are continuously changing the digital and physical shopping landscape. Increasing efficiency, improving the UX and simplifying everyday activities are all key in enhancing the shopping experience. With the new era … Continue reading

Posted in AR/VR, Ecommerce

Machine Learning is Bringing Shopping Experiences to Life

What is machine learning? According to Arthur Samuel, pioneer of computer gaming and artificial intelligence, “Machine learning gives computers the ability to learn without being explicitly programmed.” Samuel coined the term “machine learning” in 1959 during his time at IBM, … Continue reading

Posted in Ecommerce, In-Store Technology

Mobile Web Design Approaches You Need to Know

As smartphone use has become increasingly common, so have mobile-optimized websites. Online companies are often confronted with having to choose between three different mobile web design approaches: responsive, dynamic serving, and separate mobile web design. Determining the best choice is … Continue reading

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Introduction to Mobile SEO

As mobile has become a breakout trend in ecommerce, mobile SEO has become increasingly important. There are three well-known web design approaches: separate mobile sites, dynamic serving and responsive web design (RWD). There’s been a great deal of confusion about … Continue reading

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