Author Archives: Linda Bustos

Going Phygital: Bringing the Digital Experience In-Store

Though ecommerce sales make up just 10% of total US retail sales, digital influences half. To keep pace with customer expectations and close experience gaps across touchpoints, retailers are making serious investments to extend digital commerce beyond their .com storefronts … Continue reading

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Why Microservices for Digital Commerce are Gaining Analyst Recognition

Implementing Microservices as an alternative to a heavy, monolithic architecture is an exciting IT trend that’s gaining momentum amongst Digital Commerce customers and vendors worldwide. At the Adobe Summit in March, Adobe’s Senior Product Manager Martin Buergi shared that 36% … Continue reading

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Demystifying Microservices for Ecommerce

Why are business leaders increasingly moving away from legacy platforms and architecture in favor of more nimble environments? In today’s “anything can transact” world, the pressure is on to accommodate new customer journeys and touchpoints, as well as maintain and … Continue reading

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Monolithic Commerce Platforms: Too Big to Succeed?

In today’s digital commerce age where new customer journeys, routes to market, digital touchpoints, business models and technologies rule, there remains a chasm between customer expectations and what an enterprise can deliver with legacy systems. Customers don’t care that something’s … Continue reading

Posted in Ecommerce, Microservices, Thought Leadership