Category Archives: How-To

Time to Look Beyond Conversion

Conversion should remain a key component of any retail dashboard, but modern retailers need to look beyond conversion to better understand and optimize their business. Continue reading

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Tips for smooth design handoff to development teams

Product design has many phases ranging in scope and complexity across the spectrum, but even the minor phases are essential to the overall success of the project. In this post, I’m focusing on one of these smaller phases: Design Handoff, … Continue reading

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How to adopt microservices into your existing ecommerce strategy

Microservices are becoming an important part of an enterprise strategy. Brands can no longer afford to be held back by rigid, outdated technologies that require redundant processes and expensive resources. They must be disruptive. Many enterprise brands have started with … Continue reading

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4 Things Your Loyalty Program Needs to do this Holiday Season

Your customers are preparing for yet another hectic holiday season shopping. Some are comparing prices and products against your competitor while others are searching and gathering coupons to redeem. Loyalty programs are key to engage your customers and collect their … Continue reading

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3 Ways Data-Driven Personalization Turns Losses into Gains

Personalization is another buzzword we all understand but have trouble delivering successfully. More than half of retailers struggle with personalizing the customer’s shopping experience and a key problem is data. With the right data, personalization has endless possibilities for marketers. However, it must … Continue reading

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Want to know how much revenue a poorly converting mobile website site could cost your business? If so, look no further than the SkavaONE Calculator

Mobile Commerce Daily -The SkavaONE Calculator is a Web-based app that retailers can leverage to calculate potential lost revenue from their mobile channel. Retailers simply need to input data such as their average order value, amount of traffic and conversion rates … Continue reading

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Skava’s Tips to Building a Mobile Website

Maximizing Conversion on Your Mobile Website Retail Online Integration – Getting maximum conversion from mobile is essential for any retailer that wants to hold onto its market share. The difference between low- and high-converting mobile sites is how the website is designed … Continue reading

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