Category Archives: Mobile

Time to Look Beyond Conversion

Posted on July 13, 2018 by

Conversion should remain a key component of any retail dashboard, but modern retailers need to look beyond conversion to better understand and optimize their business. Continue reading →

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Can chatbots replace customer service agents?

Posted on March 15, 2018 by

Implementing a new technology can be a daunting task that requires money, resources, and time. Not to mention full confidence in the technology and solutions you’re investing in. Lately, we’ve been hearing constant talk about chatbots and conversational commerce in … Continue reading →

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The Role of Mobile in Omnichannel Commerce

Posted on August 29, 2017 by

Brands are competing for every customer in a hyperconnected world. The competition is fierce and retailers are vying constantly for the customers’ attention wherever they are. Considering the plethora of customer touchpoints and channels, it is easy for the messaging, … Continue reading →

Posted in Ecommerce, Mobile

Millennials Are Reshaping the Shopping Experience, Are You Keeping Up?

Posted on January 2, 2017 by

Millennials are shaping the customer shopping experience with both trendsetting and extraordinary spending power. Exposure to technology has defined their different tastes and habits, which tend to change regularly. Millennials might be more connected than other shoppers, but they do … Continue reading →

Posted in Ecommerce, Mobile

Retailers Must Re-Think Their Black Friday Strategy

Posted on November 16, 2016 by

For many shoppers, the hunger to stand in long lines and fulfill their appetite for door busting deals is slowly going away. Traditionally, Black Friday was meant for brick and mortar and Cyber Monday has been reserved for online. Now … Continue reading →

Posted in Black Friday, Ecommerce, Mobile, Thought Leadership

What Conversational Commerce Means for Omnichannel

Posted on July 26, 2016 by

As retailers, you’re constantly whipping up ideas on how to take the customer shopping experience to the next level. From beacons and push notifications to social commerce and virtual reality, you want to stay ahead of your connected shoppers. Instead … Continue reading →

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3 Ways to Revolutionize Shopping with Real Time Retail

Posted on February 22, 2016 by

Mobile devices have become pervasive in the customer shopping experience. Now that retailers have realized that mobile plays a key role in in-store, they are continuing to embrace in-store opportunities. By using the right tools and technologies, they’re able to … Continue reading →

Posted in Best Practices, Ecommerce, In-Store Technology, Mobile | Tagged , ,

Skava rated as a Leader in Mobile Commerce And Engagement Platforms by Forrester

Posted on January 25, 2016 by

Infosys — Skava, an Infosys company, has been rated as a leader in The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016 report. It scored among the highest points in strategy, innovation, and customer feedback criteria. We believe continuous … Continue reading →

Posted in Mobile, Press Release

Macy’s helps shoppers make the most of mobile opportunities

Posted on November 25, 2015 by

Kicking off the shopping frenzy on Thanksgiving this year, Macy’s is encouraging customers to view macys.com/win for curated tips and information for the best way to use their mobile app as a shopping companion. Mobile Commerce Daily — Macy’s is leading … Continue reading →

Posted in Black Friday, Mobile | Tagged ,

[Forrester Research] How mobile will transform business in 2016

Posted on November 18, 2015 by

The new year approaches fast and Forrester analysts have made key predictions on how mobile can transform businesses.  The gap widens between companies that integrate mobile and those that continue to treat it as a stand-alone channel in 2016. Forrester — With my peers … Continue reading →

Posted in Mobile