Category Archives: Mobile

Time to Look Beyond Conversion

Conversion should remain a key component of any retail dashboard, but modern retailers need to look beyond conversion to better understand and optimize their business. Continue reading

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Can chatbots replace customer service agents?

Implementing a new technology can be a daunting task that requires money, resources, and time. Not to mention full confidence in the technology and solutions you’re investing in. Lately, we’ve been hearing constant talk about chatbots and conversational commerce in … Continue reading

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The Role of Mobile in Omnichannel Commerce

Brands are competing for every customer in a hyperconnected world. The competition is fierce and retailers are vying constantly for the customers’ attention wherever they are. Considering the plethora of customer touchpoints and channels, it is easy for the messaging, … Continue reading

Posted in Ecommerce, Mobile

Millennials Are Reshaping the Shopping Experience, Are You Keeping Up?

Millennials are shaping the customer shopping experience with both trendsetting and extraordinary spending power. Exposure to technology has defined their different tastes and habits, which tend to change regularly. Millennials might be more connected than other shoppers, but they do … Continue reading

Posted in Ecommerce, Mobile

Retailers Must Re-Think Their Black Friday Strategy

For many shoppers, the hunger to stand in long lines and fulfill their appetite for door busting deals is slowly going away. Traditionally, Black Friday was meant for brick and mortar and Cyber Monday has been reserved for online. Now … Continue reading

Posted in Black Friday, Ecommerce, Mobile, Thought Leadership

What Conversational Commerce Means for Omnichannel

As retailers, you’re constantly whipping up ideas on how to take the customer shopping experience to the next level. From beacons and push notifications to social commerce and virtual reality, you want to stay ahead of your connected shoppers. Instead … Continue reading

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3 Ways to Revolutionize Shopping with Real Time Retail

Mobile devices have become pervasive in the customer shopping experience. Now that retailers have realized that mobile plays a key role in in-store, they are continuing to embrace in-store opportunities. By using the right tools and technologies, they’re able to … Continue reading

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Skava rated as a Leader in Mobile Commerce And Engagement Platforms by Forrester

Infosys — Skava, an Infosys company, has been rated as a leader in The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016 report. It scored among the highest points in strategy, innovation, and customer feedback criteria. We believe continuous … Continue reading

Posted in Mobile, Press Release

Macy’s helps shoppers make the most of mobile opportunities

Kicking off the shopping frenzy on Thanksgiving this year, Macy’s is encouraging customers to view for curated tips and information for the best way to use their mobile app as a shopping companion. Mobile Commerce Daily — Macy’s is leading … Continue reading

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[Forrester Research] How mobile will transform business in 2016

The new year approaches fast and Forrester analysts have made key predictions on how mobile can transform businesses.  The gap widens between companies that integrate mobile and those that continue to treat it as a stand-alone channel in 2016. Forrester — With my peers … Continue reading

Posted in Mobile