For many shoppers, the hunger to stand in long lines and fulfill their appetite for door busting deals is slowly going away. Traditionally, Black Friday was meant for brick and mortar and Cyber Monday has been reserved for online. Now that technology has empowered shoppers to get these deals from their dinner table during Thanksgiving night, Black Friday’s historical tradition has transformed irrevocably. From a single day, deal-hunting frenzy, Black Friday morphed to an omnichannel experience that spans over several days or weeks and culminates on the original date.
Many retailers are known to have started their Black Friday promotions on or even before Thanksgiving.
Black Friday still represents a tremendous opportunity for retailers despite losing some of its luster in recent years. According to research firm ShopperTrak, sales at retail stores on Black Friday fell to $10.4 billion in 2015, down from $11.6 billion in 2014. However, numbers released by Adobe online shopping data point to a 14% increase in online sales to $2.72 billion in 2015 compared to the year before. The decline represents the number of shoppers who would choose to go through the frenzy of Black Friday as well as attractive deals that are offered throughout the year. This year, retailers will face a fiercer competition for fewer customers who are much more tech-savvy.
If you’re a retailer still holding on to Black Friday and Cyber Monday tradition, whether it’s in-store, online or both, it would be only fair to tell you that shoppers’ expectations are at an all time high. In this blog, we will take a closer look at what shoppers expect during this Black Friday season from early promotions to shipping and delivery options and discuss some effective ways to keep your mobile shoppers engaged.
The annual Shop.org conference – also known as Retail’s Digital Summit – is among the most influential conferences of its kind. (Follow on Twitter at #shoporg16.) The show is a veritable “who’s who” of retailers, retail technology providers and integrators working to improve and revolutionize customer experiences in digital commerce.
To further this discussion, Skava will be attending this year’s show, taking place from Sept. 26 to 28 in Dallas, Texas. We’ll be making a major announcement during the show (so stay tuned!), demoing our latest e-commerce platform and giving attendees the chance to win either a FitBit device or a drone at booth #2039. Attendees can also experience how their e-commerce platform can be tailored using cloud-based microservices to suite their unique needs. Click here to reserve a spot for a demo.
Skava co-founder and president Arish Ali will also be speaking on Tuesday, Sept. 27, during the conference’s “BIG ideas” showcase. There, Ali will discuss the challenges retailers face over the next two decades when they attempt to build out their own strong and modern digital foundations. In particular, he’ll discuss the pros and the cons of either buying a large monolithic platform or building a new platform from scratch. He’ll also discuss how Skava can help retailers to strike the right balance when building a modern, mobile-first, cloud-based microservices e-commerce platform.
Arish’s talk, “Build vs. Buy – Foundations for the Next 15 Years of Digital Commerce,” will take place from 1:45-2:15 p.m. Central Standard Time in the EXPO Hall, Big Ideas Room.
This year’s Shop.org conference will be an exciting one! Be sure to stop by booth #2039 to see how retailers can compete in this new mobile e-commerce era. To see Skava demo in action, click here to reserve a spot and see Skava’s latest innovations in action,
Also, make sure you’re following Skava and Infosys on social for exciting news and more before and during Shop.org.
As retailers, you’re constantly whipping up ideas on how to take the customer shopping experience to the next level. From beacons and push notifications to social commerce and virtual reality, you want to stay ahead of your connected shoppers. Instead of staying ahead and waiting for consumers to catch up, why not just meet them where they are? It’s no surprise that the use of messaging apps has outpaced social networks over the last two years. And retailers are beginning to incorporate messaging apps into their omnichannel strategy. That’s where conversational commerce comes in.
What is Conversational Commerce?
Conversational commerce brings together messaging apps with shopping to allow consumers to interact with businesses via messaging apps such as WeChat, WhatsApp, Facebook Messenger, or with voice technology. Shoppers can use these messaging apps to chat with business representatives, get customer support, ask questions, read reviews and ratings, receive personalized recommendations, and click to purchase all from within the app. With this growing popularity, conversational commerce will impact the way we shop, the way we communicate, and the way we market our brand.
Mobile devices have become pervasive in the customer shopping experience. Now that retailers have realized that mobile plays a key role in in-store, they are continuing to embrace in-store opportunities. By using the right tools and technologies, they’re able to monitor, track, and engage with shoppers in real time, a trend and challenge that brands embrace. Real-time retailing is revolutionizing shopping as we speak.
Transforming the Unified Experience
Real-time retail requires brands to deliver a seamless experience across all channels in real time to meet the ever-changing demands of consumers. This revolutionizing strategy is about creating a holistic, unified experience to consumers wherever and whenever by gathering, analyzing and circulating consumer, product, pricing, and inventory data across all channels. This, if done right, makes the shopping experience relevant to the consumer.
Real-time retail is transforming the same way the banking industry did by taking advantage of better network availability and security to introduce ATMs. Instead, real-time retail is leveraging advanced networks as part of the infrastructure to deliver a personalized shopping experience. By leveraging the most advanced and innovative technology, customers and associates are able to tailor the shopping experience. Continue reading
Infosys — Skava, an Infosys company, has been rated as a leader in The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016 report. It scored among the highest points in strategy, innovation, and customer feedback criteria. We believe continuous improvement of the SkavaONE platform has propelled Skava into a leader position.
*Skava, an Infosys company
The Forrester Wave™: Mobile Engagement Solution Providers, Q1 ’16 for mobile apps
*Skava, an Infosys Company
The Forrester Wave™: Mobile Engagement Solution Providers, Q1 ’16 for mobile Web
The report highlights Skava’s strengths:
- Deep experience developing in-store clienteling solutions for its clients as well as desktop-based micro sites, product configurators, and social tools
- The experience management platform, Skava Studio, offers marketers the flexibility to develop new desktop touchpoint experiences (landing pages, micro sites, etc.) without the need for investing in an enterprise Web content management (WCM) platform
- Responded to retailer demand for offering mobile everywhere experiences, and provides retailers with both customer-and associate-facing solutions for the in-store environment
- Acquisition by Infosys in 2015 has allowed Skava to leverage that relationship by expanding its market reach, move into new verticals, and improving its consultative- type services
- Clients have deemed Skava as a mobile agency with a platform that serves as a strategic partner rather than being a solution provider – accommodating new ideas and willingness to develop custom solutions outside the capabilities of the core platform
Download the Report
Skava, an Infosys company, powers the next generation of mobile, digital, and in-store experiences for leading brands across the globe.
Mobile and store engagement dominated many conversations at NRF Big Show this year, as mobile and digital stores were the main focus. With presence at the Infosys and Samsung booth, Skava made big waves at this year’s show.
Digital Stores Dominating 2016
From beacon technology to smart dressing rooms to digital signage, digital store experiences are becoming the forefront of retail. Retailers are continuously looking for more unique and entertaining ways to engage with shoppers.
Skava’s newest solutions for in-store attracted many attendees at the show. Our team demonstrated Skava’s Appointment App solution and Digital Signage at the Samsung booth.